Until now, IBMS students had the possibility to choose between the majors International Business Studies (IBS) or Asian Business Studies (ABS). In the future, CML will be the third option they can choose from.
The reason for the Avans School of International Studies (ASIS) in Breda to start with this new major is the fact that the ongoing globalization brings along more and more tasks and responsibilities for managers in international business environments. These managers must be able to communicate and co-operate with people from different countries, backgrounds and cultures. They have to deal with cultural sensitivities.
CML students will be taught three different languages. The focus of the new major will be on culture and on communication. [LJ]